Tips For Sporting Club Sponsorship & Fundraising

Millions of people volunteer their leisure hours to the service off their club and pursuit of their sport. The costs of running your club are ever increasing and it’s difficult to keep increasing your membership fees. With a strong and loyal member base though, there is an opportunity for the club to use the power of group spending to attract sponsors to the club. Often times, these are services that members are paying for anyway. If this spending is all directed to the one business though, there is incentive for sponsors to invest money into the club. A recent example we saw of this was the Mansion Group sponsoring a Senior Football team.

 Local Sporting Clubs are filled with volunteer heroes.

Local Sporting Clubs are filled with volunteer heroes.

Members who would likely be playing online casino games anyway, were encouraged to direct their business to Mansion Casino and Casino.com. Both parties were clear winners in this deal as the club benefitted financially and members were able to take advantage of some great offers from their sponsors as well.

It’s important to invite your sponsors down to the club and promote them on your social media. The higher the level of interaction between your sponsors and members of the club, the more likely of success of the deal.

 Australia has a deep culture of local sporting clubs and grass roots sports.

Australia has a deep culture of local sporting clubs and grass roots sports.

The key is to identify the areas where members are spending their money and then target companies with sponsorship proposals. The best relationships are built over time, so don’t be afraid to try different styles of agreements with sponsors. Sometimes a foot in the door to prove you can deliver business to a sponsor can setup and mutually beneficial long term relationship.

Fundraiser days are also a great way to bring money into the club. Not only are these types of events fun for your members, they often bring friends and family and introduce potential new members to the club as well.

Fundraiser days usually involve organizing a day of entertainment and engaging services such as Bubble Soccer, Jumping Castles, Soccer Billiards and Laser Tag. Attendees are usually charged and entry fee which includes the entertainment and some food. The key is to make sure that the ticket prices cover the costs of the event. There is then also the opportunity to raise money on the day with raffles, merchandise and membership sales.

 Soccer Pool Table featured pre-game at Etihad Stadium in Melbourne.

Soccer Pool Table featured pre-game at Etihad Stadium in Melbourne.

No matter what your sport is, sponsorship and fundraising are critical elements of a successful club. Keeping costs down for your members and allowing for the purchase of the right equipment are keys to a successful organisation. Your members have a strong loyalty to the club and it’s important to take advantage of that when making sponsorship deals and promoting your fundraising events. With the advent of social media, the promotion of your sponsors and events has become all that much easier as well!